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Building Your Businesses’ Public Profile, the “Green” Way

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There’s nothing easy about building a business. Whether it’s securing clients, managing payroll or producing quality work, every aspect of running a company is difficult. Small business owners and managers across the country can vouch for the tough tasks they face every day trying to make a name for their brand. Perhaps the most difficult aspect of raising your public profile is where to spend the money.

The cost of obtaining customers has never been higher now that so many companies are competing for their interests. Rivals are all vying for the same clients, and it’s up to you to find your space in the race. Do you spend more on advertising? Maybe you pump a little more cash into research and development. You can always opt for a shiny new building that portrays financial success. So, what’s the answer? All of them! And it’s not even as difficult as you might think.

With more than half of small businesses in the United States expecting growth this year, it’s no wonder that the market is saturated by the voices of your competition. Much of that influx of revenue will be spent speaking to the customers that businesses rely on. Customers want quality, and you have to find a way to let them know that you deliver it. Almost half of small business feel confident about managing their finances, but where things get tricky is marketing. Only 30 percent of businesses are confident about their tactics in this area. You know what that means for you? Opportunity.

Looks Matter

No matter what business you’re in, you want to convey an aura of success. Like it or not, most customers look at physical queues to determine what a company can provide. For those in construction, landscaping or design industries, this is great news. And for those in ecommerce, software development or another white-collar occupation, this is also…good news?

Yes, it is! Your building says something about you! It’s a different dynamic to marketing. It’s simple: A beautiful structure and grounds is attractive to customers. It looks like success. It looks trustworthy. And all that means it’s worth it to invest in your company’s infrastructure. Here are the best ways to start.

Look the Part

The hard costs of construction can be back-breaking for a small business. If your company can afford to generate something entirely new, then great — you’re already ahead of the game.

Unfortunately, most businesses can’t. That’s why they need to make up the difference with an exterior aesthetic appeal. Customers see the outside of your building, and it is an indicator of how you run your business. If you want to be successful, you have to look successful. And nothing looks as successful as a lush, green lawn.

Commercial lawn care is a booming business for one reason: It’s worth it! The better your grounds look, the more appealing your company looks. An awesome patch of green space looks great for any business. It shows you’re environmentally conscious and that you’re organized, neat and detail-oriented. There’s not one industry in the world that doesn’t want their customers to think they don’t have those qualities. And the best part is that you won’t even have to pay through the nose to get great lawn care for your company.

Talk the Talk

If you’re going to look the look, you might as well have the signage to back it up. People need to know what your business is, and there’s no better way to do this than with a bright, attractive sign that everyone can see. Maybe it doesn’t need to be neon lettering, but having a beautiful structure that piques potential customer’s interest is worth an investment.

Walk the Walk

Great groundskeeping goes further than just having a lush lawn. It’s also about placing eye-catching structures on your property. Hardscaping can add a lot of value to your business. Retaining walls, walkways and stone features add to the appealing aesthetic that locals will be sure to notice. Improving your grounds is a sure-fire way to increase your company exposure, and there’s no better place to start than with these great tips!

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